Signatronics was born in 2013 from passion for small business marketing. Having over thirty years of marketing small businesses, we felt led to pursue the digital avenue of OOH – Out of Home Advertising. Why? Simply put, OAAA (Out of Home Advertising Association of America published:
New Study Finds More Than 90% of US Travelers Notice OOH Advertising
Adults Notice OOH Ads with High Levels of Engagement
May 21, 2019 (Las Vegas, NV) – A new report reveals 90 percent of US travelers have noticed out of home (OOH) advertising in the past month, and 80 percent have noticed OOH ads in the past week.
The Nielsen study, which offers a detailed look at America’s travel habits and exposure to OOH ads, found roadside billboards are the most noticed OOH format. Eighty-one percent (81%) of adults surveyed have noticed a billboard in the past month, while 55 percent have noticed a digital billboard. more…
www.oaaa.org May 20,2019
Out-of-home advertising (OOH) is unlimited. It includes any visual advertising media found outside of the home. Consumers spend 70% of their time out of home. This includes billboards, business on-premise signs, road signs, any outdoor signs and media.