Different ads can be featured at different times of the day depending on time sensitive needs. For example, a restaurant in town wants to advertise their specials during the week. In the morning, they could advertise the special for that day. In the evening, they could advertise what the special will be the following day so people can decide if that’s where they would like to stop for dinner on the way home tomorrow.
- Digital = Eye Magnet
After seeing a static background for so long on your everyday commute to work tends to start fading into the background of life. Comparingly, digital billboards are always changing which tends to catch the eyes of consumers more. You pick – would you rather look at the same thing every day that doesn’t change or an ever-changing billboard while sitting at a red light?
- Builds community dialogue
Especially when you are a small business, you love to see support from the community. Digital signs have the opportunity to create ongoing interactive relationships with consumers by the messages portrayed. It is a great way to bring people together through intriguing and built anticipation for what’s to come at your business.
- Cost effective
Think of how quickly you can make changes when needed to your sign. It is almost instant unlike static billboards or an ad in a magazine/newspaper. In most cases, we don’t charge extra to change your message unless it was a daily occurrence. It truly is easy as 1, 2, 3!
- Traffic Count
Lastly, think of how many people are driving by in their vehicles each day that will see your sign. Thousands! Think about this – who reads the newspaper now a days? When they do, where does it go? According to Statista, daily traditional media has decreased 14% from 2018 to 2019 (https://www.statista.com/statistics/565628/time-spent-digital-traditional-media-usa/). As that trend continues, digital media such as OOH advertising is becoming more prevalent.
The world is digital – join the movement today! Let us show you how!